Leverage landing pages to drive traffic to your website. A landing page is a standalone web page, created specifically for a marketing or advertising campaign and has the power to create or damage a native advertising campaign. Without a landing page, a native ad is quite similar to traditional display and banner ads. To make the most out of a native advertising campaign, one needs to ensure building high-converting landing pages.
Creating effective landing pages is not a simple task. It requires a professional and a creative approach. Now, when we talk about such appeals, experts at VDO.AI have the expertise in native advertising and have been helping thousands of brands and publishers for years. Here, you will find the professional’s advice to make an effective landing page. Before we move on towards the ideas on native advertising landing pages, it is important to understand what exactly landing pages are.
What is a landing page?
As the name suggests, a landing page is a web page on which consumers land. But in terms of advertising, a landing page is a single page that is created with a purpose. When visitors or readers click on an ad or a link placed in an advertisement, they are directed to the landing page. These landing pages help a brand to get connected more with the audience while increasing brand awareness. The links of landing pages can be placed in advertisements, social media posts, videos, and email campaigns.
Ideas for Native Ads Landing Pages
Along with unique ideas, the experts of the VDO.AI team can fit your already used assets in the current native ad campaign and they will test all your assets against landing pages. Below are some of the amazing ideas that work perfectly for native ads landing pages –
- Stories and case studies
Story native ad format can help you attract a good audience for your future campaigns. Such advertisements have the capability to captivate more visitors that are actually interested in a particular service or brand. It is through this that it becomes much easier to build brand credibility and define one’s target audience for sales campaigns.
Along with this, VDO.AI experts can use your case studies beautifully in native ads and sales campaigns. It will be clear to you by VDO.AI reviews, after selecting a story of how your product or service helped your customer, the professionals add eye-catchy quotes, pictures, and CTA’s. With this approach, it is possible to bring a lot of customers to your landing page.
- Quizzes
Whether your aim is driving leads or building brand awareness, landing pages with well-structured quizzes are always the best idea. It’s important that your content team prepares an amazing questionnaire that can help in-
- Motivating your users to know more about your brand and remember it
- Showing yourself as an expert in that field.
- Gathering more information about your targeted customers
- Collecting the contact information of customers to target them
- How to’s
More and more quality content is the only thing that makes a native ad landing page different from normal web pages. You must be aware of the fact that when users have the time they are more likely to browse news and other websites that include informational content. With an effective native ad campaign, you can use this opportunity to build effective landing pages.
Well-prepared how-to guides and other educational & informative content can be used effectively in the awareness and consideration stages of your consumer’s journey. For targeting a broader audience, plan to prepare a basic yet detailed guide. This guide must include a problem along with its solutions. Your solutions can capture the campaign clickers, and retarget them with amazing offers and resources.
