One question that is often asked by budding business entrepreneurs is how can they do effective marketing, within a limited budget. As a business entrepreneurship expert, Jignesh Barasara shares his valuable insights, about how new budding business entrepreneurs can market their business, within budget. His fully developed approach of various marketing techniques listed below is the most suitable one for new business entrepreneurs.
Below mentioned are some of the key marketing strategies for a startup
Content Marketing:-
This one is very important as it helps you generate more leads and also helps you capture the interest of your target audience. Capturing the interest of your target audience helps you build a great deal of trust with your audience. Content marketing also plays a key role in building your brand. You can feature the content associated with your brand using articles, infographics, ebooks, videos, backlinks, websites etc.
Media Exposure:-
This is something that you have to have to include, to promote your business. It’s quite possible that you may not use media exposure right away. But, as your business starts to pick up, the inclusion of business exposure becomes indispensable.
Social Media Platforms:-
Building your own social media presence will give you an edge. This is because it allows you to regulate what info you are sharing. Also, it helps you to weave a community around your brand. Hence, you get a great platform for your business. Here, you can seek feedback, concerns from your audience, and build more audience. Nowadays since most people are internet savvy, before using a brand they ensure to check its authenticity via social media platforms.
Partner Marketing:-
This one is more like a coalition government, where your organization partners with another organisation, with similar interests. Some of the steps that can be followed to execute this kind of marketing are sharing email lists, blogs, ads, sponsors etc.
Email Marketing:-
Divide your email list, as per the interest of your audience and then send the content accordingly. This will not only help your current email subscribers for long but will also help you gain new ones, through old ones.
Search Engine Optimization:-
Using SEO, you can get in touch with the audience who are in immediate need to buy the product or service of your brand.
Referral Marketing:-
No one can get you more leads than your existing customers. Their share of experience sharing can bring new customers from all the avenues. You even can score a chance to secure some of the most highly qualified leads, with almost minimal investment.
Affiliate Marketing:-
This type of marketing can be done using influencers, content publishers, coupon sites. Also, you can delegate the work and pay based on leads, sales etc.
Conclusion:-
Considering all the options of marketing that are listed above, we can conclude that even with a modest budget, there are a huge number of options that can be used by a business entrepreneur to market his business.
