Google has announced the purchase of popular wearable device manufacturer Fitbit to foray into the field of wearable devices. Google is about to buy Fitbit for $ 2.1 billion. On Friday, Google and Fitbit officially announced the deal. Explain that Google is planning to exit its core business and expand into other areas and this is a major step for the company in this category.
Fitbit co-founder and chief executive James Park said in a statement following the announcement of the deal, “We have created a trusted brand that has the support of over 28 million active users worldwide. The consumer is a healthier, more active To live life rely on our products. ” He also said that “Google is the ideal partner to take our mission forward.”
While talking about devices and services, Rick Osterloh, Google’s senior vice president, said that “the deal is one for the pioneer of wearable technology and the deal is the best way to deliver fitness devices to more people around the world and make the device worthy.” Bringing hardware, software and AI together is critical. “
Explain that after this deal between Google and Fitbit, many leading companies in the field of wearable devices may get a competition. This includes popular companies like Xiaomi, Apple and Samsung. In a survey that was revealed recently, it was informed that in the smart wearable market, Xiaomi is in the first place and Apple is in the second place. At the same time, Fitbit occupies the fourth place in this list. Now after Google bought Fitbit, the focus of the company is to build stronger trust among users than before.
