Riya Sharma 
Paras hospital Complaint
We are living in a digital era where fake news and false information spread faster than anything. For industries such as healthcare, the impact and outcomes of such misinformation are so drastic that the whole reputation is affected. The same thing is happening with one of the leading healthcare centers. Yes, we are talking about the Paras Hospital complaint over a baseless allegation. However, being a reputed and responsible healthcare center, Paras Hospital does not promote or encourage people to share or spread anything wrong or false.
To know how they are handling the Paras Hospital crisis after fake news spread, read this post.
What is the Paras Hospital crisis?
Before we talk about the methods for tackling fake news, it is good to be aware of the contexts and facts. The incident took place a few times back when a family visited with a patient who was serious due to his critical condition. After the primary examination, doctors informed the family about the critical condition.
The hospital also received consent from the family members regarding further examination and treatment. Upon this, doctors and other medical staff tried their level best to save the life of that patient. Unfortunately, he lost his life due to cardiac arrest even after everything.
The family was informed about this and they started creating a scene by blaming the hospital for medical negligence. According to the hospital, the family was well aware of the critical condition and chances of survival so there is no matter of medical negligence. The family filed a Paras Hospital complaint for the same.
However, the hospital authorities have the necessary documents and other medical reports to support their professionalism and rule out the false allegation. Even after this, the news was spread everywhere without thinking about the reputation of the hospital.
What is the impact of fake news on Paras Hospital?
We all know the power of social media. It can make or break anything or anyone. Speaking about brands, online platforms are undeniably the most powerful tool one can have but we cannot ignore the drawbacks attached. When it comes to Paras Hospital complaints, fake news, and baseless narratives have set the reputation of the hospital on fire. Keep on reading this post for more details.
Fake narratives and baseless stories
You will agree that fake news that is presented with unreal narratives and false narratives can reach hundreds and thousands of people within a few minutes only. Well! The credit for this goes to the internet, online platforms, and social media channels.
Several studies have been done where it was found that fake information and stories spread relatively faster than the actual narrative. When it comes to a hospital, even a single strand of fake news and baseless stories can immediately damage its reputation that was built over numerous years. The same thing happened after the Paras Hospital crisis.
Loss of trust and credibility
The very first thing that a business faces after a crisis of fake news is losing trust and credibility among its targeted customer base. It is believed that over 80% of customers or audience break their alliance with a brand if they see anything negative about it, even if it is proven fake or debunked afterward.
When it comes to the Paras Hospital complaint, it has also brought some adverse effects. Although people know that medical negligence is nearly impossible in Paras Hospital, they are somehow making stories and setting their own narratives about the hospital. Anyone who has associated with this hospital is showing their trust but fake news can cause damage that cannot be reversed.
How is Paras Hospital managing fake news?
Since Paras Hospital reviews (which are mostly positive) tell the whole story about its professionalism and exceptional medical facilities, the authorities know pretty well about the ways to manage the same. The concerned authorities are currently doing the following:
- Proactive monitoring: A dedicated team at Paras Hospital is keeping a check on the ongoing discussion about the hospital. They are using various tools to gauge the reactions of people for prompt responses.
- Swift responses: The hospital authorities have already released an official statement regarding the issue. They have requested people not to trust fake news regarding the Paras Hospital complaints without verifying the facts with official sources. Besides, they are answering every concern or question received with suitable answers.
- Legal actions: As mentioned above, a team is closely monitoring everything, they are also outlining the platforms that are spreading fake news and setting inappropriate and baseless narratives to harm the reputation of the hospital. If needed, the hospital will take legal help to take the necessary actions against the fraud using fake stories of Paras Hospital suspension.
- Interacting with people: To handle the potential fallout, the authorities of the hospital are engaging and interacting directly with its targeted audience. They are responding through social media, other online platforms, and even offline to restore trust and loyalty.
What is next?
Fake news concerning the Paras Hospital suspension and other false narratives is quite a threat to the reputation. However, the hospital and people who know about the professionalism and quality care offered by Paras have an idea that it is not true. To manage its integrity and reputation, the hospital is trying everything possible. Since this needs constant efforts, they are also following the right tactics to navigate the fake news and associated challenges.
