Jignesh Barasara needs no introduction. He is a class apart when it comes to business entrepreneurship. Seeking guidance from him about entrepreneurship is like reading a Bible about business entrepreneurship. Apart from sharing many key insights about how to be a successful entrepreneur, Jignesh Barasara also hasaid out certain specific key points about how you can get your business featured in major places and earn laurels for yourself and your brand. He himself has been featured in many renowned media platforms and magazines. He is the CEO of Alpha MD and Heed India.
Prepare for getting seen :-
There are certain things that you need to get in place in order to become media visible. The list starts with how well you describe your business in the simplest possible way. This is further followed by what position you occupy in the business, how you are an asset to your business, who is your target audience and what is your agenda for the mass appeal.
Create your media list:-
Make a list of all the ultimate places you like to be featured in. Let the number be as high as you can possibly think. Moving further in the same direction, you further need to classify the list in three categories such as totally dreamy, someday soon and happening now. This categorisation would help you to start focusing on where you stand right now and from that where you can reach. Following the same path, you can further build your credibility and your portfolio for each media preference. It will be easier for you to further move into someday soon and thereafter the other categories.
Build your portfolio:-
In order to achieve the dream of getting your business featured on TV, various media platforms, the prerequisite is to have a suitable portfolio. This will enable the producers to identify you and your brand and will help you stand out from the crowd. So , start creating your own content about your business, start getting it through more and more audiences via podcast , use the digital media platforms as much as you can to spread word about your business. The more you are able to do this, the more you will be able to instil confidence in others to trust you and promote your brand and business.
Create newsworthy ideas:-
When stepping out to pitch your business to get it featured, start thinking like the person who is on the receiving end. This will help you better when you are talking about your business to a media person. Understand that media persons are only looking for stuff that can draw interest and attention of the common folks and they are constantly receiving such inputs from various sources. So, in order to draw their attention you need to be very crisp and specific about your business. You need to make the same kind of effort and vigor for each of the media appearances so that you are asked for more of it.
