Jignesh Barasara is one of those business entrepreneurs, who has excelled in everything from developing an idea to marketing it. It’s not rocket science as to how he is so successful in marketing his products and services. It’s just that he used his perfect tricks and tips to enhance marketing. And therefore, he is so successful as a business entrepreneur. In this article, some of his amazing tips and tricks are listed.
Marketing is a lot different these days and it’s a bit difficult to market people these days as customers nowadays are very much aware about the product quality and they have a lot of choice to choose from. And with this social media thing in place, marketing has been exposed to a whole new landscape.
But, along with the changes the business marketing has also seen some huge misconceptions doing rounds. These misconceptions say that for doing successful marketing, you need a huge crowd and fancy professional pictures. Well, that’s not true at all. Below mentioned are some tips and tricks that will help you level up your marketing game.
Framing your market:-
It is very important to frame your market, this means that your product should be able to speak out value for itself. For example if there are two companies offering the same kind.of food but one says only 2% fat and the other one says 98% fat free, then most likely people would go for the one that says 98% fat free. Similarly, if you are selling something which is organic but the packaging of the same is done in a plastic bag, instead of jute then it will send a confusing message to the customers which will deviate attention from your product brand.
Marketing is always one-on-one:-
This is one of the key features that a lot of new businesses end up missing. As a new entrepreneur with a small business, you really have this advantage of communicating with your audience directly. So, it’s like on one end it’s you, who is creating the business and then on the other hand, it’s your customer, who is using your products and services. Depending upon the kind of business, your audience size may be large or small.
But, either way you will be speaking to one person at a time. So, address that communication in the same way. For example, when you are talking to one of your customers or potential customers, speak to them in a candid professional way. The communication should be open enough to respect their response and professional enough to market about your product. Try keeping generalisation out of your communication. This will create a more authentic experience for your customer. Firm the communication in such a way, that the person on the other side is compelled to take actions.
Try multiple platforms, but not all of them:-
In the era of social media, there are a huge number of platforms that you can use to market your business. However, not all of them are SEO friendly. So, when you are marketing your business always ensure to use the platforms which are SEO friendly. Before starting to use a platform, do some research about it. This will give you an idea as to how useful it is for your business marketing. The social media platform varies, as per the kind of content you want to share, for example for long form facebook is better, bit for short form LinkedIn is preferred.
Conclusion:-
Business marketing is not that complex, when it is paired with the right kind of guidance given by business entrepreneur Jignesh Barasara
