The Jewelry industry in India has come a long way. Gone are the days when people bought gold and silver as investment. Today with people becoming style conscious and fashion savvy, jewelry is more about fashion rather than investment.
In what is seen as a new trend more and more men are also going in for jewelry, not just that regular gold chain or kada, bracelets and diamond studded earing are the new in thing
Women also are switching over to more stylish and designer jewelry than heavier gold bracelets and earrings.
The trend today is “Less is more”. Design is winning over investments and people are going into branded jewelry.
Moreover people are now buying gemstones not just for their astrological significance but also for their, beauty, shine and luster…
Earlier black money was parked into gold, but now with the government taking strict measures to curb black money, reputed jewelers are insisting on receipt and GST.
Today jewelry is about fashion, it is about making a statement, moreover many individuals are getting their jewelry remade and restyled often so as to be in in and with the times.
Jewelry no doubt is a good investment but with people becoming looks and fashion conscious, jewelry market is responding with unique and world class designs.
Men don’t have many things of personal nature that are high-end. So, jewellery can be made exciting for them as well, C K Venkataraman tells Ritwik Sharma. In the two decades since Tanishq has been in existence, the industry has moved from jewellery to fashion accessory.
The jewelry market in India is certainly evolving and has come of age, with both men and women going in for designer jewelry to make a style statement and be in with the trends.
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