JSW MG Motor India has officially launched the highly anticipated MG Windsor EV, a cutting-edge electric CUV, at a competitive starting price of ₹ 9.99 lakh. Positioned as a mass-market electric vehicle, the MG Windsor EV aims to combine the practicality of an SUV with the comfort of a sedan. Built on the Pure EV Platform, it promises a smooth and eco-friendly driving experience, ideal for urban and long-distance travel.
Battery as a Service (BaaS) for MG Windsor EV
A major highlight of the MG Windsor EV is its Battery as a Service (BaaS) program, which makes owning an electric vehicle more affordable. With a base price of ₹ 9.99 lakh, users will pay ₹ 3.5 per km for battery usage, allowing buyers to keep ownership costs in line with traditional SUVs. This innovative payment model sets the MG Windsor EV apart from its competitors in the electric vehicle space, making it an attractive option for those looking to transition to EVs without the heavy upfront battery costs.
Ownership Benefits and Buyback Plan
Along with BaaS, the MG Windsor EV comes with several attractive ownership benefits. First-time owners enjoy a lifetime battery warranty, ensuring long-term peace of mind. The vehicle also includes one year of free public charging through the eHUB by MG app, enhancing its value proposition for daily commuters. Additionally, the MG Windsor EV is covered by a 3-60 buyback plan, guaranteeing a 60% retention of its value after three years or 45,000 km, offering buyers financial security when they upgrade or sell the vehicle.
MG Windsor EV: Specifications and Performance
Under the hood, the MG Windsor EV is powered by a Permanent Magnet Synchronous (PMS) motor, which is IP67-certified for water and dust resistance. The motor is paired with a 38 kWh Li-ion battery pack, providing a power output of 136 hp and 200 Nm of torque. Drivers can switch between four driving modes—Eco+, Eco, Normal, and Sport—to customize their driving experience. The MG Windsor EV boasts a 331 km range on a single charge and can be recharged to 80% in just 40 minutes using a DC fast charger, making it a strong contender for both urban and long-distance driving.
Interior and Features
The MG Windsor EV offers a premium interior, with a class-leading 2,700 mm wheelbase for enhanced cabin space. The rear seat, finished in bubbled leather, can recline up to 135 degrees, providing passengers with additional comfort during long drives. The Infinity View Glass sunroof elevates the cabin’s luxury feel, while a large 15.6-inch touchscreen display takes center stage for infotainment and control, ensuring a modern and user-friendly experience.
Sleek and Modern Design
The exterior design of the MG Windsor EV is both stylish and functional. Its upright front features a high-set bonnet, complemented by a vertically split headlamp assembly for a bold and contemporary look. At the rear, the taillamps follow a rounded profile, connected by a sleek light bar that adds to the vehicle’s overall aesthetic. The MG Windsor EV stands out with its blend of sleek lines and SUV ruggedness, making it a head-turner on the road.
Conclusion
With its competitive pricing, advanced features, and innovative Battery as a Service program, the MG Windsor EV is set to disrupt the electric vehicle market in India. Whether you’re looking for a family-friendly CUV or a city commuter with an impressive range, the MG Windsor EV offers the perfect balance of performance, style, and affordability. As MG Motor continues to expand its EV offerings, MG Windsor is poised to be a popular choice for eco-conscious Indian buyers.
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