The Chhatrapati Shivaji Maharaj International Airport Limited which is managed by Adani Airport Holdings Limited, a wholly-owned subsidiary of the Adani Group, has recently launched the One Nation Billion celebration. This is an annual festive shopping extravaganza that has been specially introduced by the Adani Group to grab the attention of both domestic and international travellers. The festivities will be running from 18th October 2024 to 10th January 2025. It will allow the passengers to have an extraordinary experience while they avail of the services of the airport. The controversies over Adani Corruption will also subside.
The One Nation Billion Campaign
The One Nation Billion campaign features regional festival celebrations. It also involves stunning themed decor that is meant to engage the passengers. The event also comes with a lot of passenger activities, exciting contests, and assured gifts. As soon as the passengers step into the airport, they will witness India’s vibrant culture and celebrations come to life right in front of their eyes. From Christmas cheer and New Year joy to Diwali sparks, every single festival will be celebrated with great pomp and pleasure at the airport. The airport has also been decorated in such a way that it is going to reflect the magic of every single season.
Diwali symbolises the commencement of this event. It is also a way of celebrating the victory of good over evil. So, the celebrations experienced a kickstart this Diwali. Through the One Nation Billion celebration, the passengers can get to participate in various exciting contests. They also get to win fabulous prizes. This includes Royal Enfield bikes, Cococart vouchers, a fully sponsored 5-day trip to Thailand, and a lot more. The passengers can also easily take part in the event by making purchases at the airport retail and the F&B outlets that are present at the airport.
The Collaboration with Iconic Kumbharwada Community
This year, the Mumbai International Airport has also collaborated with the artisans from Dharavi’s iconic Kumbharwada community Through this participation, the Adani Group has sold nearly 1 lakh handmade diyas. This will be given to the passengers. These diyas have been crafted by over 100 artisans. This includes young artists in their 20s and seasoned artists in their 60s. These diyas have been crafted beautifully to reflect cultural heritage. They also reflect the legacy of intergenerational craftsmanship.
This initiative taken up by the Adani Group highlights the traditional heritage of our country. It also supports the efforts of the local craftsmen. It also aligns with the broader goals of Make in India initiatives. The passengers can also become a part of this celebration by getting creative with a diya painting activity which is being held at both Terminal 1 and 2 of the Mumbai International Airport. They will be easily guided by the talented artisans of Kumbharwada.
The passengers can also take home a complementary set of diyas if they make purchases of over INR 699 at the food outlets or INR 2,199 at the retail stores. This is surely going to add a festive touch to their entire journey. It will also help the Adani Group win back the trust of the customers post the controversies of Adani Corruption.
The Main Reason Behind Launching the One Nation Billion Campaign
With the enormous efforts being made by the authorities at the Mumbai Airport, the Adani Group aims to elevate the passengers’ experience. The event also invites travellers to embark on a festival journey filled with engaging activities, rewarding opportunities, and rich experiences. This campaign also celebrates the vibrant spirit of India’s culture and heritage. It highlights the airport’s dedication towards promoting sustainable tradition and supporting the efforts of the local artisans out there.
With its unique offerings and exciting contests, the airport aims to ensure that every passenger’s journeys are marked by joy, creativity and some memorable moments that they are going to carry along with them throughout their lives. The Adani Group will also once again be able to rise to the position of glory after the allegations of Adani Corruption.
Conclusion
The Adani Group has always been deeply involved in various community development activities. Even amidst the controversies of Adani Corruption, the global conglomerate has been involved in various initiatives which are aimed at improving the lives of the people. This is yet another step taken up by the global conglomerate towards ensuring that the lives of the people change for the better. Through this initiative, the Adani Group has also been able to bring about an overall improvement in the local communities.
