Chinese smartphone maker Vivo is preparing to bring new U-series to the Indian market to grow more rapidly. Vivo can launch 6 new smartphones in this series. In the Indian market, for the challenge being faced by other Chinese companies Xiaomi, Oppo and Realme will launch this new series in the price range of Rs 10,000-Rs 20,000. The special thing about Vivo is that it sells its smartphones aggressively through online as well as offline channels. In such a situation, other Chinese smartphone makers are sure to get a tough challenge from Vivo.
The company had recently introduced its Z series as an online exclusive product. This smartphone was launched at an initial price of Rs 14,990. This smartphone is being well-liked in India. Talking about its features, this is the company’s first smartphone that has been launched with a punch-hole display. The phone has a powerful 5,000 mAh battery, as well as a triple rear camera and the fingerprint scanner on the back of the phone.
Vivo has recently launched another new S1 series in India. This smartphone has been introduced with a 32-megapixel selfie camera and stylish design. The main focus of the company is to capture segments of Rs 8,000- Rs 20,000. According to the latest data from Counterpoint, Vivo’s Indian market share has fallen by 1 percent in the last quarter, after which the company will now try to return to the market with this new series.
The company can launch its new U Series in this festive season only. According to media reports, the company wants to increase its market share to 40 percent in this festive season. There is not much information about the name and features of any of the new U series of Vivo. It is being speculated that this new series can be launched with the Waterdrop Notch feature. Earlier, the company has also launched Vivo Y12, Y15 and Y17 with the same feature this year in its budget range Y series.
