Jaguar Enters New Era With New Logo, Brand Identity

JAGUAR ENTERS NEW ERA WITHNEW LOGO

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Jaguar, the British automaker has been around since 1935 manufacturing various kinds of vehicles

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The manufacturer is undergoing a transformation to become an electric vehicle brand by 2026

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As part of the process, the brand has taken a major step by adopting a new brand identity

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Accompanying this, the brand has unveiled new logos which will be featured on upcoming models.

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The new graphics reflect a shift in the brand's design and market positioning.

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Jaguar's new brand identity consists of four elements. Starting with the new logo, the brand calls it the "Device Mark"

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